John Mueller von Google wurde von einem Websiten-Betreiber gefragt, warum bei seiner Webseite nach dem Einbetten von Instagram-Bildern in seine Webseite ein erheblicher Rückgang der Google-Bilder-Suche zu verzeichnen ist. Dabei ging es um einen 43-prozentigen Rückgang der Image-Search-Clicks und das quasi über Nacht.
Google warnt: Bilder von Instagram können den Search Traffic beeinträchtigen
Nach Tests von John Mueller und Glenn Gabe wird deutlich, dass das Einbetten von Instagram-Bildern zu SEO-Problemen führen kann. Instagram bettet ein „no-index“ Robots-Meta-Tag ein und teilt Google somit mit, dass diese Bilder nicht zusammen mit der Website selbst indexiert werden sollen. So können eingebettete Bilder von Instagram den Search Traffic über die Bildersuche beeinträchtigen.
Wenn man also ein Bild von Instagram verwenden möchte und auch möchte das das Bild mit dem Artikel/der Seite indexiert werden soll, so wäre es sinnvoll das Bild selbst in den HTML Code einzufügen. Diese Erkenntnisse teilt auch der SEO-Experte Barry Schwartz von Search Engine Roundtable.
Die Frage taucht nach 29min 38sec. im Video auf…
Das Transcript dazu:
I changed normal images to Instagram embeds on one of my articles and saw a decrease in rankings clicks etc for image search. It was a 43 percent decrease in image search clicks overnight on a very reliable article. Can you talk a bit about the difference between normal images versus Instagram embeds from Google’s perspective?
So I thought that it was an interesting question and I created a test page to see how this actually works. Because it it really depends a lot on how Instagram sets is up because you’re essentially just taking code from Instagram and putting it on your website. And depending on how they set up that code on there and it can have an effect on your website.
So that that means it’s it’s a lot more work for us to actually get to those images. We can recognize those images and we can crawl those images. Using the mobile-friendly test shows those embeds as well. So it kind of looks okay.
However what what I notice is specifically with the way that Instagram embeds these images they use an iframe to embed kind of the post from Instagram. Which which kind of makes sense but with an iframe you’re basically adding another layer of indirection between your page and the images. So it goes from your page to this iframe and then from the iframe content to your images. So that makes it a little bit harder for us to pick up those images.
But what really kind of breaks the story for us is that within the content that is embedded from from Instagram on with within the iframe. They use a no index robots meta tag. And this meta tag tells us that you don’t want those images indexed together with the page itself. So if we just look at that iframe content we can recognize that there’s an image, there we can crawl that image but with that meta tag you’re basically telling us that you don’t want this image index together with that landing page.
So essentially by switching from a direct embed of an image on your website to using Instagram embeds, you’re kind of telling us that you don’t want these images indexed for your website. And with that I think it would be normal to see a significant drop in image search traffic to those pages because you’re essentially telling us you don’t want these pages to be indexed like that. So from from my point of view it essentially kind of comes back to you to you and kind of your preferences there. I can understand that sometimes it makes sense to embed Instagram posts directly or social media posts in general. Because you get a lot of added value from just kind of be the whole everything around that with regards to comments and maybe the likes and the shares and all of that information that is available within the embed. On the other hand it makes it a lot harder for us actually index those images so that’s something that you almost need to balance on your side do you need to have all of this extra detail around the images or do you really need to make sure that those images are well indexed for your website. And depending on the website you might have preferences one way or the other if you want to have both kind of the Instagram embed and to have your page ranking for those images then that will probably be tricky and might involve weird situations like having to put it in there twice.